Ecommerce & Marketing Assistant
Boyds Philadelphia is a fourth generation, family-owned luxury retailer. Since 1938, we’ve provided our clients with luxury fashion and experiences that aim to enhance our modern relevance while keeping traditions alive. We offer a diverse assortment of luxury women’s and men’s ready-to-wear and accessories, from over 250 designers across the world, driving connection to the evolving generations. Whether you join us in our stores or online, the Boyds Philadelphia experience is one-of-a-kind that is centered around making our clients feel like their best selves and proud to play a role in our legacy.
The Ecommerce & Marketing Assistant will report to the Ecommerce & Website Operations Manager. They will assist with maintaining the Boyds Philadelphia ecommerce program as well as assist in and other areas of marketing.
General Responsibilities:
- Assist in the maintenance of the Boyds Philadelphia website
- Assist with the production of marketing materials and collateral
- Develop and maintain positive relationships with existing and potential vendors
- Support the marketing team with planning, implementing, and monitoring marketing campaigns
- Provide administrative and project support for a variety of marketing programs
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Prepare products to be activated on the website
- Copy prep, image resizing
- Daily inventory management
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On-Site Search
- Ensure relevant products are appearing when keywords are searched
- Research seasonal trends and keywords
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Cross-Sells
- Manage Boyds Philadelphia cross-sells online to ensure relevant products are cross-merchandised
- Aid in implementation of markdown & promotion pricing
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Assist in merchandising collections
- Daily and/or weekly updates to our collection pages
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Contact vendors for seasonal marketing materials
- Product copy, product images, editorial assets, etc.
- Online order fulfillment
- Assist in ecommerce photoshoots for men’s and women’s merchandise
- Update events page to reflect upcoming trunk shows and offers
- Assist in overall season changes of the website and make suggestions on how to improve the experience
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Customer service inquiries
- Respond to customer service inquiries that come through the website, social media platforms, etc.
- Stay current with the online presence of other competitors
- Perform other duties as assigned
Qualifications:
- Bachelor’s degree required; major in Marketing or related disciplines highly preferred
- 1 year of related work experience is preferred
- Excellent verbal and written communication skills
- Proficient in Microsoft Office Suite, Adobe Creative Suite or other similar design software, Google Suite
- Shopify experience is preferred
- Organized with attention to detail
- Ability to work independently on an assignment
- Ability to work collaboratively as a member of a team
Physical Requirements:
- Prolonged periods of sitting, standing, and walking
- Prolonged period of times looking at computer monitors/screens
- Must be able to read, write & understand the English Language