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TIBI  Amy Smilovic left a successful advertising career in 1997 and founded Tibi with an ethos to design modern, clean, feminine and relaxed fashion. “I believe women should dress in a way that is effortless but polished. I love seeing someone’s personality come to life through their wardrobe choices. Contradictions in those choices are especially interesting: youthful and sophisticated, masculine and feminine, bold and muted.” - Amy Smilovic, Tibi founder & creative director