PURPLE was founded in 2017 at the intersection of industrial design, streetwear and luxury fashion. A collective of friends and industry veterans sought out to launch a collection of men’s denim and luxury basics.  In their time in the menswear industry, countless trends and movements have come and gone. But one thing has largely stayed the same: denim is the anchor of the modern man’s wardrobe. PURPLE is dedicated to making that anchor more interesting.
