In this role, Missy will leverage her extensive industry experience to expand the Boyds family of clients and external relationships, as well as collaborate with the entire Boyds team to ensure that the products and services provided continue to evolve to meet your needs and preferences. Missy’s addition to the senior management team represents our ongoing commitment to bringing in top fashion industry talent, and with our nearly completed store renovation, leaves no doubt that the New Boyds is the home of luxury retail fashion in Philadelphia.

“We are very excited to have Missy join our team as we continue to increase our investment in the in-person shopping experience,” says Kent Gushner, President of Boyds. “Her vast experience, proven success at major fashion retailers, and strong connectivity to the community will greatly benefit Boyds and, more importantly, our clients.”

Dietz, an icon of Philadelphia fashion in her own right, arrives at Boyds after 16 years at Neiman Marcus in King of Prussia, where she led the store’s growth to become one of the top-yielding locations for the national retailer.

When asked about this new opportunity, Missy said, “I was drawn to Boyds by its steadfast commitment to both designer-fashion retail in Philadelphia and to the highest levels of customer service that have been passed down for four generations.”

A native of Philadelphia, Dietz not only grew up and raised her family in the area, but also began her illustrious fashion career in some of the hallowed halls of Philadelphia fashion retail, like Nan Duskin and Saks Fifth Avenue. Dietz is also recognized as a strong supporter of local philanthropic activities.

In this role, Missy will leverage her extensive industry experience to expand the Boyds family of clients and external relationships, as well as collaborate with the entire Boyds team to ensure that the products and services provided continue to evolve to meet your needs and preferences. Missy’s addition to the senior management team represents our ongoing commitment to bringing in top fashion industry talent, and with our nearly completed store renovation, leaves no doubt that the New Boyds is the home of luxury retail fashion in Philadelphia.

“We are very excited to have Missy join our team as we continue to increase our investment in the in-person shopping experience,” says Kent Gushner, President of Boyds. “Her vast experience, proven success at major fashion retailers, and strong connectivity to the community will greatly benefit Boyds and, more importantly, our clients.”

Dietz, an icon of Philadelphia fashion in her own right, arrives at Boyds after 16 years at Neiman Marcus in King of Prussia, where she led the store’s growth to become one of the top-yielding locations for the national retailer.

When asked about this new opportunity, Missy said, “I was drawn to Boyds by its steadfast commitment to both designer-fashion retail in Philadelphia and to the highest levels of customer service that have been passed down for four generations.”

A native of Philadelphia, Dietz not only grew up and raised her family in the area, but also began her illustrious fashion career in some of the hallowed halls of Philadelphia fashion retail, like Nan Duskin and Saks Fifth Avenue. Dietz is also recognized as a strong supporter of local philanthropic activities.