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Pucci was driven by the desire to liberate women, granting them unprecedented freedom of movement. His designs featured sensual, free-flowing lines that followed the natural curves of the body - effortlessly elegant clothing which took women from day to evening. A major influence in contemporary fashion, Emilio Pucci’s legacy continues to be a seminal force behind the birth of the “made in Italy” style and a milestone in Italy’s luxury sportswear concept.