Founded in 1989, AS KNOW AS CO., LTD. produces a number of fashion lines for women in their teens, twenties, and thirties.
AS KNOW AS opened its first store in 1994 in the trendy Harajuku shopping district. It now directly manages over a hundred stores throughout Japan.
AS KNOW AS began as a wholesale vendor and remains faithful to the original plan. In 2007 it built new headquarters to integrate all sections of the company—design, patternmaking, production, sales, logistics—and to accommodate the many wholesale clients who come from afar six times a year to place their orders.